Vodka Falls Out of Vogue in U.S., Posing Challenge for Pernod

In the U.S., bourbon is in and vodka is out. That’s making Pernod Ricard SA, owners of the Absolut vodka label, a laggard in the world’s most important liquor market. For now, the shift isn’t hurting profits. Pernod, which owns a multitude of brands … …read more